Case Study - Chivilcoy's radio station live, on any device

The problem

Única FM 94.5 has been on the air in Chivilcoy for years, but its signal lived only on the dial. Without a website of their own, listeners couldn't tune in from a phone or computer, and the station was losing ground to digital platforms available on every screen.

The challenge was simple to state and demanding to execute well: bring the live signal to the internet, with an experience that feels worthy of the station and that any listener can find and share in seconds.

What we did

We designed and developed the site end to end, from the design system to production deployment.

The player connects directly to the station's existing audio stream, with clear states (loading, on air, error) and a volume control. The design uses the station's palette — red, cream, bold type — and adapts to any screen without friction.

We included RadioStation structured data so Google understands what the site is about, and a WhatsApp share button so listeners can bring the signal to their contacts in one tap.

The approach

A radio station isn't just audio — it's presence, identity, and a relationship with its community. That guided every design decision: the site should feel like the station, not like a generic page with a player bolted on. The result is lightweight, fast, and easy to use for someone arriving from a WhatsApp link on a mid-range phone.